Setting SMART financial goals for your business

New Year, New Financial Goals: A Blueprint for Small Business Success in 2024

As we enter 2024, it’s an excellent time to ensure you’ve set some financial goals for your business. Effective financial planning is a good practice and the backbone of sustainable business growth. If you have yet to set some solid financial goals for your business in 2024, this guide will offer some practical, actionable advice on setting and monitoring those financial goals, ensuring your business not only survives but thrives in the year ahead.

Understanding the Financial Landscape of 2024

The Canadian economy looks to be on track to avoid a recession in 2024. Still, GDP growth is forecast to slow to 0.9% (from 1.1% in 2023). Our dollar is expected to remain in the 72-75 cent range. Most economists expect our inflation rate to get closer to the target 2% range but not achieve it until the end of 2024.

According to the BDC, three elements could worsen things and push us into a recession.

Geopolitical conflicts could affect the energy market. Persistent inflation could affect consumer spending. And even if interest rates hold, the current rates could cause consumer demand to collapse.

The BC economy is expected to experience slightly slower growth, with GDP growth of only 0.5% in 2024. British Columbia Real Estate Association is forecasting 24% growth in the real estate market in 2024, compared to an expected 7.1% drop this year, Which would be good news for businesses supporting the housing and construction industry.

For small businesses, this all means staying informed and adaptable is more crucial than ever. Adapting to these trends can affect everything from supply chain decisions to customer spending habits, making an agile approach to financial planning essential.

Setting Smart Financial Goals

Central to effective financial planning is the establishment of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.

For instance, setting a goal like “Increase net revenue by 12% by the end of Q3 2024” is a prime example of a SMART goal. It’s specific, quantifiable, achievable, relevant to overall business growth, and has a defined timeline.

In setting these goals, it’s also essential to consider the broader economic forecasts and how they might impact your specific industry or market—tailoring your financial goals to your business’s capabilities and the predicted market conditions can significantly enhance your chances of success.

Budgeting for Success

A robust budget is your financial compass, guiding every business decision you make. It involves deeply understanding your income versus expenses and balancing them to meet your goals. An effective budgeting strategy starts with thoroughly categorizing costs into fixed (rent, salaries) and variable (marketing, utilities) expenses. This distinction is crucial in creating a budget that guides spending and aligns with your financial targets.

In addition to basic categorization, integrating predictive budgeting can be highly beneficial. This involves using past financial data to forecast future spending and income, allowing for more informed budgeting decisions. Predictive budgeting can help anticipate and plan for market fluctuations, ensuring your business remains agile and responsive to change.

Read more about creating a better small business budget.

Managing Cash Flow

Cash flow management is the lifeblood of any business, particularly small enterprises. It’s about ensuring that your business has the necessary funds when needed. Effective strategies include prompt invoice management, maintaining a cash reserve for unexpected expenses, and managing credit efficiently. A well-managed cash flow ensures that your business can meet its financial obligations and invest in growth opportunities as they arise.

Moreover, employing tools like cash flow forecasts is highly beneficial. These tools help you anticipate periods of tight liquidity, allowing you to make proactive decisions to maintain a healthy cash flow. Regularly updating these forecasts based on real-time financial data keeps your business one step ahead.

Leveraging Technology for Financial Management

In the age of digital transformation, technology plays a pivotal role in efficient financial management. From cloud-based accounting solutions to mobile invoicing apps, these tools bring a level of automation and accuracy previously unattainable. They streamline tasks like expense tracking and financial reporting. They can even offer predictive insights into future economic trends based on your historical data.

But technology’s role extends beyond simplification and automation. It can provide critical insights into your business’s financial health, offering analytics to inform decision-making.

For example, many modern financial management tools come equipped with dashboards that provide a real-time overview of your financial status, helping you make informed decisions quickly.

Regular Review and Adjustment of Goals

Setting financial goals is not a one-time event but an ongoing process requiring regular review and adjustment. Ideally conducted quarterly, this practice allows you to measure your progress against set objectives and respond appropriately to any changes in your business environment.

Regular reviews also provide an opportunity to reassess your business strategies in light of new market information, economic trends, or changes in your business model. This flexibility is critical to maintaining relevance and competitiveness in the ever-changing business landscape.

Seeking Professional Guidance

While managing finances internally is essential, external expertise can be invaluable. At Avisar Chartered Professional Accountants, we offer tailored advice for your unique business needs, including specialized areas like tax planning, strategic financial consulting, estate planning, and more. Our team is well-versed in the nuances of the Canadian economic landscape, particularly in British Columbia, offering insights tailored to your local context.


Setting and monitoring financial goals is a dynamic process. The beginning of 2024 is the perfect opportunity to plan and adapt your financial strategies. Remember, the objective is not just survival but thriving success.

Avisar Chartered Professional Accountants is committed to guiding you on this journey. Our experience and personalized approach ensure that your financial planning aligns with your business goals. With a strong focus on local businesses in British Columbia, we understand the challenges and opportunities unique to our region.

Ready to set your business on the path to financial success in 2024? Contact Avisar today, and let’s turn your financial goals into achievements.

Disclaimer: Avisar Chartered Professional Accountant’s blog deals with a number of complex issues in a concise manner; it is recommended that accounting, legal or other appropriate professional advice should be sought before acting upon any of the information contained therein. Although every reasonable effort has been made to ensure the accuracy of the information contained in this post, no individual or organization involved in either the preparation or distribution of this post accepts any contractual, tortious, or any other form of liability for its contents or for any consequences arising from its use.